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Mint Takes Top Spot on Finovate Alum Traffic Chart for March 2010

By Andrew Dolbeck on April 19, 2010 2:55 PM

Each month we survey the Web-traffic performance of our alums, using data from Web-analytics company Compete to review the 132 sites they operate. (Our review for the previous month is available here.)

Out of 105 sites with data available (see note 1), 44 (42%) had more than 10,000 unique U.S. visitors in March 2010 (see table #1, below), up from 42 last month. Of the 105, only seven (7%) had fewer visitors than in the previous month and 25 (24%) saw a decline year-over-year.

Notable successes:

Mint saw the most unique U.S. visitors in March, with more than 1.6 million hits.
Expensify saw impressive month-over-month growth, with more than three times as many visitors.
BillShrink and Credit Karma (including its Sears site) both saw traffic double year over year.

While the top six positions remained unchanged between January and February, March brought several changes. Previous monthly leader FiLife has dropped to number five, being replaced at the top by Mint. BillShrink joined the top five for the first time this year, rising from seventh to fourth. Motley Fool CAPS and Digital Insight both rose on the list, while Credit.com and Credit Karma fell one place.

#1. Finovate alumni with more than 10,000 unique U.S. visitors in March 2010

Rank	Previous rank	Company	Unique visitors: March 2010	Unique visitors: March 2009	Change over previous year	Unique visitors: Feb. 2010	Change over previous month
1	2	Mint	1,610,000	1,040,000	55%	1,110,000	45%
2	3	Motley Fool CAPS	837,000	1,290,000	(35%)	769,000	9%
3	4	Digital Insight (Intuit)	580,000	801,000	(28%)	576,000	1%
4	7	BillShrink	479,000	204,000	2.4x	239,000	2.0x
5	1	FiLife (DowJones/IAC)	463,000	336,000	38%	1,530,000	(70%)
6	5	Credit.com	353,000	428,000	(18%)	344,000	3%
7	6	Credit Karma	346,000	207,000	67%	335,000	3%
8	12	Billeo	175,000	202,000	(13%)	101,000	73%
9	8	CashEdge	170,000	345,000	(51%)	162,000	5%
10	11	SimpleTuition	169,000	153,000	10%	133,000	27%
11	9	Prosper	149,000	793,000	(81%)	145,000	3%
12	13	Strands	112,000	34,500	3.3x	97,400	15%
13	19	TradeKing	107,000	115,000	(7%)	78,800	36%
14	14	Outright.com	107,000	49,300	2.2x	96,600	11%
15	15	Andera	104,000	140,000	(26%)	92,800	12%
16	16	Zecco	102,000	123,000	(17%)	89,500	14%
17	18	Quicken Online (Intuit)	101,000	433,000	(77%)	82,800	22%
18	10	Sears Credit Score (Credit Karma)	92,300	N/A	N/A	139,000	(34%)
19	17	Lending Club	89,900	109,000	(18%)	85,700	5%
20	21	Yodlee	81,300	121,000	(33%)	51,100	59%
21	20	Fiserv	66,600	60,100	11%	66,000	1%
22	35	Expensify	63,300	11,200	5.7x	17,800	3.6x
23	25	Sybase 365	54,100	40,700	33%	37,000	46%
24	22	CheckingFinder	50,000	65,600	(24%)	45,800	9%
25	27	SmartyPig	44,400	86,400	(49%)	25,200	76%
26	30	MoneyAisle (NeoSaej)	37,400	66,900	(44%)	22,000	70%
27	23	TrustedID	34,800	55,200	(37%)	45,200	(23%)
28	33	Check Point	32,800	31,300	5%	19,300	70%
29	27	Wesabe	32,500	124,000	(74%)	25,400	28%
30	41	SecondMarket	31,700	4,300	7.4x	11,300	2.8x
31	24	CheckFree	31,500	N/A	N/A	39,600	(20%)
32	34	BrightScope	30,900	14,000	2.2x	19,200	61%
33	36	SocialPicks	27,200	20,100	35%	17,200	58%
34	37	Infosys	24,600	25,400	(3%)	16,500	49%
35	38	CircleUp	21,200	29,400	(28%)	15,000	41%
36	29	Centrro	19,100	51,500	(63%)	22,900	(17%)
37	39	Online Resources	19,100	61,900	(69%)	14,600	31%
38	32	Fidelity National Information Services	17,700	N/A	N/A	20,400	(13%)
39	40	Expensr (Money Strands)	17,500	9,960	76%	13,600	29%
40	43	S1 Enterprise	16,500	6,500	2.5x	7,620	2.2x
41	31	kaChing	15,500	15,800	(2%)	21,100	(27%)
42	45	WeSeed	12,800	56,900	(78%)	7,470	71%
43	59	Rudder	10,500	17,400	(40%)	4,230	2.5x
44	44	Thrive (Lending Tree)	10,100	20,300	(50%)	7,500	35%
	Totals:	44 Companies	6,950,000	7,780,000	(11%)	6,800,000	2%

Source: Compete.com, April 15, 2010

#2. Finovate alumni with year-over-year growth of at least 5,000 U.S. visitors

Rank	Company	Unique visitors: March 2010	Unique visitors: March 2009	Increase in number of visitors	Change
1	Mint	1,610,000	1,040,000	570,000	55%
2	BillShrink	479,000	204,000	275,000	2.4x
3	Credit Karma	346,000	207,000	139,000	67%
4	FiLife (DowJones/IAC)	463,000	336,000	127,000	38%
5	Sears Credit Score	92,300	N/A	92,300	N/A
6	Strands	112,000	34,500	77,500	3.3x
7	Outright.com	107,000	49,300	57,700	2.2x
8	Expensify	63,300	11,200	52,100	5.7x
9	SecondMarket	31,700	4,300	27,400	7.4x
10	BrightScope	30,900	14,000	16,900	2.2x
11	SimpleTuition	169,000	153,000	16,000	10%
12	Sybase 365	54,100	40,700	13,400	33%
13	S1 Enterprise	16,500	6,500	10,000	2.5x
14	BancVue (Kasasa)	8,780	N/A	8,780	N/A
15	Expensr (Money Strands)	17,500	9,960	7,540	76%
16	SocialPicks	27,200	20,100	7,100	35%
17	Refinance.com (Home-Account)	7,500	820	6,680	9.2x
18	Portfolio Monkey	7,930	1,380	6,550	5.8x
19	Fiserv	66,600	60,100	6,500	11%
20	The Receivables Exchange	9,150	3,000	6,150	3.0x

Source: Compete.com, April 15, 2010

Notes:

1. We reviewed 132 unique sites. Data was unavailable for 27 sites because they had been acquired, were no longer available online, or had active sites that were not covered by Compete for various reasons, including some that were not U.S. domestic companies.

2. At larger companies we tried to measure traffic to the sub-domain most closely aligned with the Finovate demo, e.g., www.checkfree.fiserv.com. Also, searscreditscore.com, a private-label site supported by Credit Karma, and Money Island, a new BancVue site, have been added to the list.

3. Numbers have been rounded to three significant digits.

4. The charts include companies that did not have measurable traffic in February 2009, indicated by a N/A.

5. Compete draws its information from the online activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic, and may undercount at-work usage.

FiLife and Mint Hold Top Spots on Finovate Alum Traffic Chart for Feb. 2010

By Andrew Dolbeck on March 26, 2010 4:57 PM

As part of our regular monthly tracking of Finovate alums, we examined the U.S. website traffic for the 134 sites they operate, using data from web-analytics company Compete. (Our review for the previous month is available here.)

Out of 109 sites with data available (see note 1), 42 (38%) had more than 10,000 unique U.S. visitors in February 2010 (see table #1, below). Of those, 32 (76%) had fewer visitors than in the previous month and 22 (52%) saw a decline year-over-year.

Notable successes:

Expensify was up nearly 9-fold over its count for the previous year.
FiLife, with an increase of more than 1.3 million visitors, scored more than eight times as many visitors in February 2010 than in February 2009. ThreatMetrix followed with nearly eight times as many.
Mint.com saw more than one million visitors for the ninth month in a row.
TradeKing is up nearly 9-fold over the previous month.

Of the alumni with more than 10,000 visitors, January's traffic leader FiLife is still topping the chart, despite a 44% decrease in visitors from the previous month. In fact, the top six from last month all retained their positions on the list, despite seeing fewer visitors than in January. BillShrink rose to displace CashEdge in the seventh spot.

#1. Finovate alumni with more than 10,000 unique U.S. visitors in Feb. 2010

Rank	Previous Rank	Company	Unique visitors: Feb. 2010	Unique visitors: Feb. 2009	Change over previous year	Unique visitors: Jan. 2010	Change over previous month
1	1	FiLife (DowJones/IAC)	1,530,000	184,000	8.3x	2,740,000	(44%)
2	2	Mint	1,110,000	1,010,000	10%	1,670,000	(34%)
3	3	Motley Fool CAPS	769,000	1,100,000	(30%)	985,000	(22%)
4	4	Digital Insight (Intuit)	576,000	762,000	(24%)	897,000	(36%)
5	5	Credit.com	344,000	347,000	(1%)	444,000	(23%)
6	6	Credit Karma	335,000	201,000	67%	430,000	(22%)
7	8	BillShrink	239,000	103,000	2.3x	237,000	1%
8	7	CashEdge	162,000	332,000	(51%)	309,000	(48%)
9	10	Prosper	145,000	756,000	(81%)	219,000	(34%)
10	n/a	Sears Credit Score (Credit Karma)	139,000	N/A	N/A	96,100	45%
11	11	SimpleTuition	133,000	100,000	33%	210,000	(37%)
12	18	Billeo	101,000	215,000	(53%)	108,000	(6%)
13	19	Strands	97,400	24,200	4.0x	107,000	(9%)
14	21	Outright.com	96,600	62,600	54%	94,500	2%
15	15	Andera	92,800	155,000	(40%)	118,000	(21%)
16	14	Zecco	89,500	136,000	(34%)	123,000	(27%)
17	16	Lending Club	85,700	92,400	(7%)	114,000	(25%)
18	9	Quicken Online (Intuit)	82,800	704,000	(88%)	221,000	(63%)
19	17	TradeKing	78,800	95,500	(17%)	10,000	7.9x
20	n/a	Fiserv	66,000	47,000	40%	109,000	(39%)
21	20	Yodlee	51,100	113,000	(55%)	100,000	(49%)
22	23	CheckingFinder	45,800	39,800	15%	68,000	(33%)
23	27	TrustedID	45,200	52,500	(14%)	39,300	15%
24	22	CheckFree	39,600	N/A	N/A	69,200	(43%)
25	30	Sybase 365	37,000	33,600	10%	30,100	23%
26	12	ThreatMetrix	33,300	4,340	7.7x	188,000	(82%)
27	25	Wesabe	25,400	120,000	(79%)	59,000	(57%)
28	24	SmartyPig	25,200	42,900	(41%)	66,000	(62%)
29	33	Centrro	22,900	44,400	(48%)	23,000	0%
30	28	MoneyAisle (NeoSaej)	22,000	72,900	(70%)	34,400	(36%)
31	32	kaChing	21,100	11,000	92%	23,000	(8%)
32	34	Fidelity National Information Services	20,400	N/A	N/A	22,900	(11%)
33	37	Check Point	19,300	21,700	(11%)	18,900	2%
34	26	BrightScope	19,200	11,800	63%	50,200	(62%)
35	n/a	Expensify	17,800	2,070	8.6x	9,850	81%
36	39	SocialPicks	17,200	22,000	(22%)	17,300	(1%)
37	36	Infosys	16,500	16,500	0%	22,200	(26%)
38	38	CircleUp	15,000	24,000	(38%)	18,200	(18%)
39	29	Online Resources	14,600	38,600	(62%)	31,100	(53%)
40	35	Expensr (Money Strands)	13,600	2,090	6.5x	22,700	(40%)
41	31	SecondMarket	11,300	6,420	76%	23,700	(52%)
42	40	BudgetTracker	11,000	30,700	(64%)	13,100	(16%)
	Totals:	42 companies	6,820,000	176,000	38.8x	10,200,000	(33%)

Source: Compete.com, March 16, 2010

#2. Finovate alumni with year-over-year growth of at least 5,000 U.S. visitors

Rank	Company	Unique Visitors: Feb. 2010	Unique Visitors: Feb. 2009	Increase in number of visitors	Change
1	FiLife (DowJones/IAC)	1,530,000	184,000	1,346,000	8.3x
2	Sears Credit Score (Credit Karma)	139,000	N/A	139,000	N/A
3	BillShrink	239,000	103,000	136,000	2.3x
4	Credit Karma	335,000	201,000	134,000	67%
5	Mint	1,110,000	1,010,000	100,000	10%
6	Strands	97,400	24,200	73,200	4.0x
7	CheckFree	39,600	N/A	39,600	N/A
8	Outright.com	96,600	62,600	34,000	54%
9	SimpleTuition	133,000	100,000	33,000	33%
10	ThreatMetrix	33,300	4,340	28,960	667%
11	Fidelity National Information Services	20,400	N/A	20,400	N/A
12	Fiserv	66,000	47,000	19,000	40%
13	Expensify	17,800	2,070	15,730	8.6x
14	Expensr (Money Strands)	13,600	2,090	11,510	6.5x
15	kaChing	21,100	11,000	10,100	92%
16	BrightScope	19,200	11,800	7,400	63%
17	CheckingFinder	45,800	39,800	6,000	15%
18	BancVue (Kasasa)	5,360	N/A	5,360	N/A

Source: Compete.com, March 16, 2010

Notes:

1. We reviewed 134 unique sites. Data was unavailable for 25 sites because they had been acquired, were no longer available online, or had active sites that were not covered by Compete for various reasons, including some that were not U.S. domestic companies.

2. At larger companies we tried to measure traffic to the sub-domain most closely aligned with the Finovate demo, e.g. www.checkfree.fiserv.com. Also, searscreditscore.com, a private-label site supported by Credit Karma, has been added to the list.

3. Numbers have been rounded to three significant digits.

4. The charts include companies that did not have measurable traffic in February 2009, indicated by a N/A.

5. Compete draws its information from the online activity of a panel of more than 2 million US Internet users. It is only an estimate of traffic, and may undercount at-work usage.

FiLife Tops the Finovate Alum Traffic Chart for Jan 2010

By Andrew Dolbeck on February 23, 2010 5:06 PM

Since many Finovate alums compete in the online space, one measure of their success is the number of unique website visitors. Using traffic data from web-analytics company Compete, we reviewed visitor numbers for the 100+ companies that have demoed at Finovate.

Out of 104 sites, 44 (42%) had more than 10,000 unique visitors last month (see chart #1, below). Of those, 25 (57%) had more visitors than a year ago. Overall, 51 (49%) had traffic increases, with 37 (36%) more than doubling. There were 27 (26%) company sites that gained more than 5,000 visitors over the year (chart #2).

Notable traffic increases:

FiLife, which has been running full-page ads in its sister company, The Wall Street Journal, moved to the top of the alumni chart, with more than 2.7 million U.S. unique visitors in January, up 16-fold over a year ago.
Mint, now owned by Intuit, saw a record number of visitors in January, nearly 1.7 million. The company does no outside advertising, so the totals are completely from word of mouth and links on other Intuit sites (see Netbanker post here).
ThreatMetrix and Home-Account, both went from zero to nearly 200,000 unique visitors, a phenomenal amount of traffic for a financial company in their first year of operation.

1. Finovate Alumni with More than 10,000 Unique US Visitors in Jan. 2010

Rank	Company	Unique Visitors: Jan. 2010	Unique Visitors: Jan. 2009	% Change
1	FiLife (DowJones/IAC)	2,740,000	174,000	16x
2	Mint	1,670,000	1,060,000	58%
3	Motley Fools CAPS	985,000	1,190,000	(17%)
4	Digital Insight (Intuit)	897,000	791,000	13%
5	Credit.com	444,000	397,000	12%
6	Credit Karma	430,000	170,000	2.5x
7	CashEdge	309,000	371,000	(17%)
8	BillShrink	237,000	85,400	2.8x
9	Quicken Online	221,000	462,000	(52%)
10	Prosper	219,000	833,500	(74%)
11	SimpleTuition	210,000	155,700	35%
12	ThreatMetrix	188,000	1,580	120x
13	Home Account	183,000	N/A	N/A
14	Zecco	123,000	144,000	(15%)
15	Andera	118,000	134,000	(12%)
16	Lending Club	114,000	98,900	15%
17	TradeKing	110,000	94,000	17%
18	Billeo	108,000	210,000	(49%)
19	Strands	107,000	34,600	3.1x
20	Yodlee	100,000	121,000	(17%)
21	Outright.com	94,500	523	180x
22	CheckFree (Fiserv)	69,200	N/A	N/A
23	CheckingFinder (BancVue)	68,000	40,400	68%
24	SmartyPig	66,000	29,600	2.2x
25	Wesabe	59,300	89,000	(33%)
26	BrightScope	50,200	514	100x
27	TrustedID	39,300	104,000	(62%)
28	MoneyAisle (NeoSaej)	34,400	74,900	(54%)
29	Online Resources	31,100	38,900	(20%)
30	Sybase 365	30,100	36,300	(17%)
31	SecondMarket	23,700	4,890	4.8x
32	kaChing	23,000	9,120	2.5x
33	Centrro	23,000	72,000	(68%)
34	Fidelity National Information Services	22,900	N/A	N/A
35	Expensr (MoneyStrands)	22,700	5,000	4.6x
36	Infosys	22,200	17,100	30%
37	Check Point	18,900	22,900	(17%)
38	CircleUp	18,200	18,200	0%
39	SocialPicks	17,300	28,100	(38%)
40	BudgetTracker	13,100	27,000	(51%)
41	Transparent Financial Services	11,500	2,010	5.7x
42	Thrive (Lending Tree)	11,500	21,300	(46%)
43	BudgetPulse	11,200	8,220	36%
44	WeSeed	10,700	38,300	(72%)

Source: Compete, Feb. 18, 2010

2. Finovate Alumni with Year-over-Year Growth of at Least 5,000 US Visitors

Rank	Company	Unique Visitors: Jan. 2010	Unique Visitors: Jan. 2009	Increase in Number of Visitors	% Change
1	FiLife (DowJones/IAC)	2,740,000	174,000	2,570,000	16x
2	Mint	1,670,000	1,060,000	612,000	58%
3	Credit Karma	430,000	170,000	260,000	2.5x
4	ThreatMetrix	187,000	1,580	185,000	120x
5	Home-Account	183,000	N/A	183,000	N/A
6	BillShrink	237,000	85,400	152,000	2.8x
7	Digital Insight (Intuit)	897,000	792,000	106,000	13%
8	Outright.com	94,500	523	94,000	180x
9	Strands	107,000	34,600	72,800	3.1x
10	CheckFree (Fiserv)	69,200	N/A	69,200	N/A
11	SimpleTuition	210,000	156,000	54,000	35%
12	BrightScope	50,200	514	49,700	100x
13	Credit.com	444,000	397,000	47,000	12%
14	SmartyPig	66,000	29,600	36,400	2.2x
15	CheckingFinder (BancVue)	68,000	40,400	27,600	68%
16	Fidelity National Information Services	23,700	4,890	18,800	4.9x
17	SecondMarket	23,700	4,890	18,800	4.8x
18	Expensr (Money Strands)	22,700	4,980	17,700	4.6x
19	TradeKing	110,000	94,000	16,000	17%
20	Lending Club	114,000	98,900	15,100	15%
21	kaChing	23,000	9,120	13,900	2.5x
22	Transparent Financial Services	11,500	2,010	9,490	5.7x
23	Expensify	9,850	1,410	8,440	7.0x
24	Kasasa (BancVue)	8,160	N/A	8,160	N/A
25	The Receivables Exchange	8,460	2,270	6,190	3.7x
26	Infosys	22,200	17,100	5,110	30%
27	Simplifi	5,080	N/A	5,080	N/A

Source: Compete, February 18, 2010

Notes:

1. We reviewed 133 unique sites. Data was unavailable for 28 sites because they had been acquired, were no longer available online, or had active sites that were not covered by Compete for various reasons, including some that were not US domestic companies.

2. At larger companies we tried to measure traffic to the sub-domain most closely aligned with the Finovate demo, e.g. www.checkfree.fiserv.com.

3. Numbers have been rounded to three significant digits.

4. The charts include companies that did not have measurable traffic in January 2009, indicated by a N/A.

5. Compete draws its information from the online activity of a panel of more than 2 million US Internet users. It is only an estimate of traffic, and may undercount at-work usage.

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