Finovate Startup 2009 Video Archives >> WeSeed


Website: www.weseed.com
HQ Location:
Chicago, Illinois
Company Founded: October 2008
Product Being Demoed: WeSeed
Product Launched: October 2008
Metrics: 13,000 registered users, 3,000 average daily visitors to site




Presenter Profile How they describe themselves: WeSeed’s mission is to enable real, everyday people – the 100 million people who have never invested on their own – to learn about the stock market by starting with the things they already know and love, whether it’s their passions, their professions, their kids, or the brands and products they use every day. The goal is to let anyone, regardless of age, experience level, or cash flow, learn by doing within the power of a community that’s there for insights, support, tips, and inspiration.

What they think makes them better: There are several virtual investing sites available, though many are private or aimed only at professionals or students. WeSeed’s biggest strengths lie in the approach we take to investing and our newly launched WeSocial features. Learning about investing with WeSeed is about building on what you already know as a consumer and a smart, motivated person, not learning an entirely new language and system built around professional trading. No other virtual investing site has the social features that WeSeed has built with WeSocial, including groups or networks, teams, and the ability to further interact with other users.

Executives: Jennifer Openshaw (President), Brad Goldberg (CEO), Jenny Just, CFA & Matt Hulsizer (Co-Founders)

Investors: Jenny Just & Matt Hulsizer, Partners & Co-Founders of PEAK6 Investments

Advisory Board Members: Jenny Just & Matt Hulsizer (Co-Founders), Jennifer Openshaw (President), Brad Goldberg (CEO), Shirley Heath (COO), Edwin McDaries (CMO)

Customers: WeSeed is not targeted at any one demographic. Professional traders have begun to use the site to mirror real portfolios and experiment with new ideas. Families are using the site together to learn as a team. Classrooms have begun to integrate WeSeed into the curriculum for students of all ages through our WeSeed Ivy program

Partnerships: BlogHer, Shine, Pink Magazine, Yahoo, AOL, wowOwow.com, NewsText

Contacts:
Biz Dev: Joel Reese, Content Manager, jreese@weseed.com or
Caitlin Rosberg, Community Manager, crosberg@weseed.com
Sales: Bridget Horgan, Corporate Advertising Manager, bhorgan@peak6.com
Press: Jennifer Openshaw, President, jopenshaw@weseed.com, 203-542-7223

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