How they describe themselves: Wesabe's web-based software helps consumers better understand their money, make good decisions and improve their financial health. Wesabe provides the Springboard platform of web-based personal finance management tools to financial institutions for their customers and members, and also delivers the leading social personal finance community on the web at Wesabe.com. The company's suite of money management tools lets consumers see all their financial data in one place as well as ways to get more value for their money. Named "Best Free Budgeting Web Site" by Kiplinger's, Wesabe supports more than 6,000 financial institutions in more than 30 countries.

What they think makes them better: Wesabe was the first web-based money management site, has the deepest experience, and has the largest, most active community in the space. Wesabe is a "learning" platform, where every user enriches the system based on how they tag transactions, where they shop, what Cutbacks they choose to accept, and what decisions they make. This vast consumer spending and transaction database can be used by financial institutions to help their customers make better financial decisions. In addition, Wesabe has always been unbiased in its approach, has never accepted advertising or sponsorships, and doesn't sell financial products or try to steer members to the lowest interest rate.

Executives: Marc Hedlund (CEO), Gabe Griego (VP of sales and marketing), Brad Greenlee (Springboard product manager)

Investors: Union Square Ventures, O'Reilly AlphaTech Ventures
Board Members: Marc Hedlund (CEO and chairman), Jason Knight (co-founder), Tim O’Reilly (CEO and founder, O’Reilly Media), Brad Burnham (partner, Union Square Ventures)

Advisory Board Members: JD Roth (Get Rich Slowly), Ramit Sethi (I Will Teach You To Be Rich), Trent Hamm (The Simple Dollar), Kathy Sierra (author, blogger), Cory Doctorow (activist, novelist, blogger), Clay Shirky (teacher, author, consultant)

Customers: Banks and credit unions

Partnerships: Telegraph Media Group, WattzOn

Contacts:
Biz Dev and Sales: Gabriel Griego, gabe@wesabe.com, 510-599-9009
Press: Debbie Pfeifer, Director of communications, debbie@wesabe.com, 206-954-6831