Finovate Startup 2009 Video Archives >> ThreatMetrix


Website: www.threatmetrix.com
HQ Location:
Los Altos, California
Company Founded: 2005
Product Being Demoed: Fraud Prevention 2.0
Product Launched: (US launch) January 2009
Metrics: $6.1M raised, 20 employees




Presenter Profile How they describe themselves: ThreatMetrix helps companies prevent online fraud and abuse so they can acquire more customers, reduce costs and increase customer satisfaction. ThreatMetrix profiles the computer used in a web transaction to determine whether a website visitor is a fraudster or a returning customer. The key benefits we deliver are: stopping fraud before it occurs, identifying returning customers, comprehensive device data that’s available in real time, easy to understand, and accurate, resistant to subversion by fraudsters, affordable, quick time to value: hours or days, SaaS or on-premise, transparent to web customers.

What they think makes them better: ThreatMetrix provides the following capabilities in a single offering: real time ability to stop fraud before it happens, use of multiple sources for device information to make it highly resistant to subversion by fraudsters, detection of botnets, device risk score WITH supporting scoring details, SaaS OR on-premise options, fraud engine with customizable rules, and the ability to detect and bypass hidden proxies. ThreatMetrix is easy to install and learn and affordable to buy and operate. See for yourself, there is no cost to try.

Executives: Reed Taussig (President/CEO), David Jones (CTO/Founder), Alisdair Faulkner (VP Products), Tom Grubb (VP Marketing)

Investors: Mark Gill (CM Capital), Allan Aaron (Technology Venture Partners)

Board Members: Reed Taussig (President/CEO), Peter Relan (Chairman), Mark Gill (CM Capital), Allan Aaron (Technology Venture Partners)

Advisory Board Members: Robert Stock

Customers: Ebates, Mig33, Names.com, People Media

Partnerships: Cybersource, Entrust, Chase Paymentech

Contacts:
Biz Dev: Reed Taussig, President/CEO, rtaussig@threatmetrix.com, 650-625-1451
Sales: Tom Trembois, Director of Sales, ttrembois@threatmetrix.com, 650-625-1451
Press: Tom Grubb, VP Marketing, tgrubb@threatmetrix.com, 650-625-1451

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