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How they describe themselves: Strands develops software technologies that help people discover the most personally relevant content and products on the Internet. Strands has 3 business units:

• Strands Business Solutions offers client businesses a hosted web site personalization service.
• Strands Personal Finance has launched moneyStrands, a consumer oriented online personal finance management service utilizing Strands recommendation technology.
• Strands Social Discovery is developing Strands.com, a consumer oriented lifestreaming tool for people with active lifestyles.

What they think makes them better:
moneyStrands offers a balanced user experience that combines proven core PFM use cases with a cutting edge, widget-based UI that is highly customizable by the end user. Available in both Spanish and English, moneyStrands is also accessible via a full-featured mobile web version and a native iPhone application. As it evolves, moneyStrands is aiming to better engage its users by injecting a measured element of “fun” into money management, while taking advantage of Strands’ proprietary content and product discovery engine for effective personalization.

Contacts:

Bus. Dev. & Sales: Atakan Cetinsoy, V.P. Personal Finance Products, atakan@strands.com, 415-398 4333
Press: Alla Oks, Marketing Manager, oks@strands.com, 415-398 4333