How they describe themselves: Micronotes provides an interactive direct marketing SaaS tool enabling Banks to enhance revenues from their online bill-payer user base. We partner with banks to transform online consumer bill-pay sessions into a communication exchange where customers save on their bills by interacting with the brands most relevant to their lifestyles. Micronotes sells to Brand & Marketing Managers of large consumer brands, and their agencies (advertising, interactive and media-buying). We deliver cost savings to banks, direct marketing ROI to large consumer brands and savings to consumers.
What they think makes them better: Everyone is looking for value and savings. Micronotes transforms the marketing dollars large consumer brands spend to connect with demographically appealing consumers into cash savings for online bill-payers. Only Micronotes does this with cash savings, in real time - not rewards or points, while they engage in a routine online activity. Banks get to reward their savings-minded customers by having Micronotes as part of their online bill-pay platform, which becomes a consumer-facing differentiator.
Executives: Devon Kinkead (Founder and CEO), Afsaneh (Ann) Malinowski (CFO), Merritt Mayher (COO), Venkat Rangamani (CTO)
Investors: Micronotes is self-funded and privately held
Board Members: Harry Healer (Retired founder/principal, Venture Capital Fund of New England)
Advisory Board Members: Andrew Lo (Professor, MIT Harris & Harris Group; founder, Alpha Simplex Group LLC), Nelson Repenning (MIT Associate Professor of Management Science and Organization Studies), Isaac de La Pena (Director Strategic Internet Initiatives, Nokia), John Higley (Founding team, Groundwater Technology, Extraction)
Customers: Micronotes sells to Brand & Marketing Managers of large consumer brands, and their agencies (advertising, interactive and media-buying).
Partnerships: Banks, Online banking and bill-pay platform providers
Biz Dev and Sales: Christian Klacko, SVP Field Operations, 617-401-2174
Press: Charla Jones, CMO, 617-688-0580
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