Finovate Startup 2008 Video Archives >> TradeKing


Website: community.tradeking.com
HQ Location:
Boca Raton, Florida
Product Being Demoed: The TradeKing Community
Product Launched: v2 in




Presenter ProfileHow they describe themselves: TradeKing is the premier next-generation online brokerage firm, catering to active retail options and stock traders. With its low commission structure, advanced trading tools, innovative Community and highly responsive customer service, TradeKing was rated the top discount broker for the second consecutive year by SmartMoney Magazine ("Best Discount Broker" by SmartMoney 8/1/07, based: on Customer Service; Mutual Funds; Trading Tools; Research; Banking Amenities). Member FINRA/SIPC.

What they think makes them better: Launched in December of 2005, the TradeKing Community pioneered social networking in the online brokerage space. It was the first Web site to allow clients share their actual trades, certified by TradeKing, write blogs, and connect with other Community members, all in a regulated and safe environment. Its version 2.0 expanded on the certified trades functionality, showing aggregate trading information and trading performance from the entire Community, allowing users to write trade notes that outline their rationale for trading a specific security, the ability to form groups around common interests and interact with other traders in forums.

Executives: Donato Montanaro (CEO), Richard Hagen (COO), Thomas Desmond
(Chief Growth Officer), Michael Massey (Director of Community Development)

Investors: Battery Ventures (www.battery.com), OCA Ventures (www.ocaventures.com)

Contacts:
Bus. Dev.: David Dusseault, Director of Bus. Dev., ddusseault@tradeking.com, 877-495-5464x1113
Press: Tier One Partners, sparente@tieronepr.com, 781-642-7788

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