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FinovateStartup 2008 Video Archives

FinovateStartup’s presenters were drawn from the ranks of the young companies that are innovating at the nexus of finance & technology. On April 29, 2008, forty innovative companies participated and demoed their products in San Francisco. You can view the demo video for Jwaala below.

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Finovate events are organized by Online Financial Innovations which also publishes the well-known research publication Online Banking Report and the popular blog NetBanker.


www.jwaala.com

HQ Location: Austin, Texas
Product Being Demoed: MoneyTracker
Product Launched: May 2007
Metrics: Not available




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How they describe themselves:
Jwaala develops innovative software solutions to help financial institutions stand out in an increasingly competitive marketplace. Founded in 2006, Jwaala’s first product is an industry-changing online banking application called MoneyTracker. As an extension to existing online banking applications, MoneyTracker allows financial institutions to quickly and painlessly offer powerful state-of-the-art web based banking applications. From personal financial management to home deposit, personal asset tracking, and customizable personal financial home pages with widgets, MoneyTracker is the future of online banking. See a demo now at www.jwaala.com.

What they think makes them better:
Jwaala’s MoneyTracker is in a league of its own. While much press has been written about new financial management websites like Wesabe, Mint, Buxfer, Geezeo, these websites are straight-to-consumer sites that disintermediate financial institutions. Often recommending alternate sources of financing, these sites are disruptive if not competitive to financial institutions. Jwaala’s MoneyTracker was developed for financial institutions so they can deliver the same services while retaining the “eyeballs” of their online customers. As a framework that overlays existing online banking applications, MoneyTracker allows any financial institution to rapidly deploy powerful new online tools easily and at a much lower cost.

Executives: Andrew Taylor (CEO/CTO), Kelly Dowell (VP Sales / Business Development), Lili Tang (VP of Professional Services)

Customers: At time of event, 11 financial institution customers ranging from $9B in assets to $150M are using MoneyTracker.

Contact:
Business Development, Press & Sales – Kelly Dowell, VP Business Development, kelly@jwaala.com, 512-845-3142