www.guardiananalytics.com

HQ Location: Los Altos, California
Product Being Demoed: FraudMAP™
Product Launched: December 2007
Metrics: Raised $5.75M

How they describe themselves:
Guardian Analytics FraudMAP™ is a fraud prevention solution that helps financial institutions protect and ensure trust in their online channels. FraudMAP’s real-time risk management approach to fraud detection, forensics and risk monitoring is built on strong analytics and predictive models of individual behavior.

What they think makes them better:
FraudMAP’s risk engine uses strong analytics and predictive models of individual online customer behavior to minimize false positives and maximize detection rates. Unlike conventional approaches, the FraudMAP’s real-time Dynamic Account Modeling™ automatically detects new fraud attacks without requiring rules development or algorithm training. The FraudMAP application features a visual analytic interface to aid investigation, resolution and risk monitoring. Going beyond simple alerts, FraudMAP delivers users high-fidelity risk scores and extensive contextual information behind the risk score to power comprehensive analysis and fast investigation.

Executives: Tom Miltonberger (CEO and Founder), Craig Priess (VP Marketing), Eric LaBadie (VP Sales), Steve Schramm (VP Engineering)

Investors: Foundation Capital (www.foundationcapital.com)

Sample Customer: Star One Credit Union (Sunnyvale, CA): With assets over $3.5 billion and more than 75,000 members, Star One is ranked sixteenth in total assets among more than 8,700 credit unions nationally. In the last twelve months, FraudMAP helped thwart fraud losses of potentially more than $500,000 from confirmed cases of compromised credentials resulting in attempted Star One account takeovers.

Contacts:
Sales – Eric LaBadie, VP Sales, elabadie@guardiananalytics.com, 650-383-9211
Press – Shannon Walsh, The Bateman Group, swalsh@bateman-group.com, 415-503-1818