www.expensr.com

HQ Location: San Francisco, California
Product Being Demoed: Expensr/MoneyStrands
Product Launched: 2007
Metrics: 4 employees, 25K registered users

How they describe themselves:
Expensr is a free online service that tracks users' budget and spending habits, then shows them how they're doing compared to their peers.

What they think makes them better:
Emphasis on community, customizable widget based structure of the interface and ease of use.

Executives: Reman Child (Co-Founder), Shawn Gupta (Co-Founder)

Contacts:
Business Dev., Press & Sales – Alla Oks, Marketing Director, oks@expensr.com