FinovateSpring 2013 Video Archives >> Micronotes


Website: micronotes.com
Blog:
micronotes.com/blog
Twitter:
@micronotes

HQ Location:
Cambridge, MA
Founded: June 2008
Product Demoed: Micronotes Cross-Sell
Product Launch: July 2011
Metrics: $3.4M raised to date; 8 employees




Presenter Profile How they describe themselves: Micronotes is a digital sales company that radically improves the productivity of cross selling online for FIs. With bank customers becoming always addressable through the online banking channels, Micronotes Cross-Sell™ brings the branch sales interview online. FIs typically only own 30% of their customers’ financial products portfolio or 2.1 products per customer. Increasing from 2.1 to 2.4 products per customer can improve the bottom line by 17%, and Micronotes helps make that possible. We utilize predictive analytics and business rules to build audiences. Then, we interview individual customers in real-time to listen, educate, and advise on products. Micronotes Cross-Sell then routes leads to product experts in the FI for lead follow-up.

How they describe their product/innovation: Micronotes Cross-Sell™ is simply the most productive digital cross-sell tool on the market. One of our customers is demonstrating this by showing the product, sharing results and explaining what those results mean to his financial institution.

Key Executives: Devon Kinkead (CEO), Venkat Rangamani (CTO), Christian Klacko (SVP Field Operations)

Key Board Members: Devon Kinkead (Founder & CEO, Micronotes), Todd Warden (Managing Partner, Harbor Light Capital), Harry Healer (Retired Managing Director, Venture Capital Fund of New England), Don Layden (Operating Partner, Baird Venture Partners), Nelson Repenning, (Professor, MIT Sloan School of Management)

Key Investors: Todd Warden (Managing Partner, Harbor Light Capital), Yodlee

Key Advisory Board Members: Glen Urban (David Austin Professor of Marketing, MIT Sloan School of Management), Suresh Bajpai (Former Head of Payments & Digital Banking for Consumer Banking and Cards), Citibank

Key Partnerships: Yodlee, mFoundry

Key Customers: USAlliance, ANZ

Contacts:
Bus. Dev. & Sales: Christian Klacko, SVP Field Operations, christian@micronotes.com,
617-401-2175
Press: Kathleen Keating, FastStart Communications, kkeating@faststartpr.com, 617-460-2702

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