FinovateSpring 2012 Video Archives >> edo Interactive


Website: www.edointeractive.com
HQ Location:
Nashville, TN
Company Founded: 2007
Product Being Demoed: GeoCommerce Offers
Product Launched: May 2012
Metrics: $35M raised to date ($20M Series B raised in August 2011), 50 employees, live with more than 140 financial institution partners




Presenter Profile How they describe themselves: edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit & debit cards & mobile devices. Through its card-linked offer platform, edo Marketplace, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers' shopping habits. For more information, visit www.edointeractive.com.

How they describe their product/innovation: Following FinovateSpring 2011 where edo unveiled the world's first ever real-time redemption of a card-linked offer, we’re returning in 2012 to take the next step forward in our vision to transform shopping & saving. The innovation we’ll demo – the ability for a purchase at one merchant to trigger the awarding of an offer to a second, nearby merchant in real-time – shifts the focus of mobile advertising from “check-in” to “check-out.” Introducing “GeoCommerce” by edo, the next wave of innovation in the card-linked offers space.

Key Executives: Ed Braswell (CEO & President), Jonathan Dyke (COO), Clay Whitson (CFO),
Mark Marinacci (CRO), Jeff Sippel (CTO), Steven Kietz (GM & EVP Strategic Partnerships),
Alex Gershman (SVP Product Development)

Key Board Members: Jim Kever (Chairman, Voyent Partners, LLC), Ed Braswell, Tom Bevilacqua (VantagePoint Capital Partners), Matthew A. King (FCA Venture Partners), Benedict Rocchio (Baird Venture Partners), David M. Wilds (First Avenue Partners)

Key Investors: Baird Venture Partners, Clayton Associates | FCA Venture Partners, First Avenue Partners, VantagePoint Capital Partners

Key Advisory Board Members: Rishad Tobaccowala (CIO, VivaKi Management Board),
Bob Thacker (Executive Director, Adopt-A-Classroom), Kim McKesson (Former Home Depot Marketing & Merchandising executive)

Key Partnerships: The edo solution is in-market with over 140 financial institution partners including 6 of the top 10 FIs and 4 key issuing processors.

Key Customers: We have a network of hundreds of merchant advertisers who utilize the edo card-linked offers platform to acquire new business and drive customer loyalty.

Contacts:
Bus. Dev. & Sales: Lisa McGinty, VP Strategic Partnerships, lisa.mcginty@edointeractive.com,
615-297-6080 x162
Press: Jeff Fagel, VP Marketing & Brand Development, jeff.fagel@edointeractive.com,
312-239-3269 x421

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