How they describe themselves: Segmint, a financial services technology company, has
developed a system enabling Financial Institutions (FIs) to build digital relationships with their
customers. Segmint:
- Anonymously analyzes the transaction stream of individual FI consumers and small businesses
- Serves appropriate FI acquisition, cross-sell and retention offers, and collection messages, via
a personalized mix of banners
- Delivers banners on FI websites and across the Internet
- Provides personalized reward offers, enabling FIs to enhance customer engagement and thank
their customers
- Shares revenue from reward offer providers with FIs, delivering substantial fee-based income,
significantly exceeding the nominal Segmint subscription cost
What they think makes them better: Segmint allows Financial Institutions (FIs) and third party
providers to build digital relationships in a relevant and timely way with FI customers by:
- Targeting actual spending over time, not websites or pages viewed
- Classifying each anonymous customer with a personalized mix of activities and interests from a pool of over 40,000 lifestyle attributes
- Enabling fast and user-friendly online campaign creation and banner targeting
- Delivering the correct offer to the correct customer at the correct time based on actual purchase
behavior using both FI websites and across the Internet
- Reporting purchase conversions within transaction streams
Key Executives: Rob Heiser (Co-Founder & CEO), John Relyea (VP, Banking & Strategic
Partnerships), David Hadley (CTO)
Investors: GLIDE Innovation Fund, University of Akron Research Foundation
Board Members: Rob Heiser (Co-Founder & CEO, Segmint), Tom Tyrrell (Chairman, Segmint Inc.,
Co-Founder, Glengary LLC), William “Bill” MacDonald III (Former Vice Chairman, National City Corp.),
Randall Myeroff (CEO, Cohen & Company)
Key Partnerships: Cohen & Company, Fay Sharpe LLP, Marcus Thomas LLC, Thompson Hines
LLP, VaynerMedia
Contacts:
Bus. Dev. & Sales: John Relyea, (888) SEGMINT x204, john.relyea@segmint.com,
Press: Beth Hallisy, Partner, Marcus Thomas LLC, 216-292-4700, bhallisy@marcusthomasllc.com |
