FinovateSpring 2010 Video Archives

On Tuesday May 11 in San Francisco, FinovateSpring 2010 showcased the most cutting-edge financial and banking technology innovations to Silicon Valley and the world.

Handpicked from hundreds, the companies got a mere 7 minutes on stage to demo (no powerpoint allowed) their latest and greatest.

You can view the demo video for Ftrans below.

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Ftrans | www.ftrans.net
HQ Location: Atlanta, GA
Company Founded: 2004
Product Being Demoed: Trade Credit Express
Product Launched: 2010
Company Metrics: 32 employees

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Presenter Profile
How they describe themselves: Ftrans outsources accounts receivable processes for B2B SMB sellers to mature the processes around credit administration and A/R processing. This involves providing ‘best practices’ solutions for credit administration, risk reduction, collections, and payment processing. Through partnerships with banks and financial intermediaries, including a direct funding capability, FTRANS provides funding institutions with continuous visibility into the A/R as collateral and enables financial institutions to manage risk and more efficiently lend against outsourced A/R, a $1.2T market. This enables SMBs to increase cash availability - by receiving payments on invoices in 2-5 days, reduce DSO and bad debt, and offer buyers more, flexible credit.

What they think makes them better: Ftrans has created several, unique innovations in A/R and credit management for the SMB market which were previously only available to large businesses. This breakthrough technology solution is web enabled and provided in a SaaS environment enabling low technical and behavior change by customers in order to realize benefits. Our technology and processes are patent pending given us not only first mover advantage but a defensible position. In addition, the platform enables banks to increase depository relationships, increase lending, and more effectively manage loans within the underserved SMB market, which represents a $1.2T lending opportunity.

Key Executives: Dan Drechsel (CEO), John Hayes (Chairman), Jim Lester (VP of Marketing),
John Chandy (VP of Technology), Kevin Kiernan (VP of Sales)

Investors: Total Technology Ventures, New Atlantic Ventures, Greenhill SAVP

Key Partnerships: Synovus Financial Corporation, multiple regional banks

Contacts:
Bus. Dev. & Press: Jim Lester, VP of Marketing, 678-268-4039, jim.lester@ftrans.net
Sales: Kevin Kiernan, VP of Sales, 678-268-4032, kevin.kiernan@ftrans.net

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Organizers
Finovate events are organized by Online Financial Innovations which also publishes the well-known research publication
Online Banking Report and the popular blog NetBanker.
Copyright 2008-2010 Financial InSite Inc. All Rights Reserved. Contact us at: Finovate@NetBanker.com