How they describe themselves:
Strands develops software technologies that help people discover personally
relevant content and products on the Internet. One of the three business units in the company, Strands Personal
Finance has launched moneyStrands, an innovative consumer oriented online personal finance management
service utilizing Strands recommendation technology. Strands Personal Finance licenses the moneyStrands PFM
platform to financial institutions looking to bring top notch PFM capabilities to their end users. The highly
successful white label implementation for Spain’s BBVA has recently been covered as a financial innovation case
study by Forrester Research. Strands Personal Finance has also announced that is powering TIM - the PFM pilot
project for Netherland’s ING.
What they think makes them better:
- moneyStrands offers a balanced user experience that combines proven core PFM use cases with a cutting
edge, widget-based UI that is highly customizable by the end user.
- Available in both Spanish and English, moneyStrands is also accessible via a full-featured mobile web version
and a native iPhone application.
- moneyStrands supports manual data importation in addition to automatic account aggregation.
- moneyStrands engages its users through effective and clutter-free visualization of their finances, while
taking advantage of Strands’ proprietary content and product discovery engine for contextually relevant
product and content offers.
Executives: Atakan Cetinsoy (V.P. Personal Finance Products)
Investors: BBVA (Spain), Antonio Asensio (Grupo Zeta, Spain)
Board Members: Dr. Francisco Martin (President & CEO, Strands Labs. BBVA, Spain), Antonio Asensio (Grupo Zeta, Spain)
Customers: BBVA (Spain), ING (pilot)
Partnerships: BBVA (Spain), MyPersonalVault.com
Contacts:
Biz Dev & Sales: Atakan Cetinsoy, atakan@strands.com, 415-398-4333 x.201
Press: Alla Oks, Marketing Director, oks@strands.com, 415-398 4333 x. 202 |
