How they describe themselves:
SmartyPig is the first and only online banking application that combines the
intuitive functionality of Web 2.0 user applications with the viral nature of social networking communities. Through
its proprietary, patent-pending technology, SmartyPig allows customers to open goal-based savings accounts
(West Bank in the U.S.; ANZ in Australia), invite their friends and family members to help them reach their goals
using Facebook, MySpace, Blogger, etc., and earn cash boosts of up to 6% from leading retailers toward their goals.
SmartyPig provides an innovative, online banking application for valuable consumer groups like Generation Y.
What they think makes them better: Powered by a one-of-a-kind transactional banking engine with independent
technology and security crosschecks that are completely unique to the industry and operate independently from
partner banks’ IT platforms, SmartyPig has created a revolutionary pipeline that has garnered exposure throughout
the world. Redefining the relationship that consumers have with their banks, SmartyPig serves as a conduit between
partner banks and tech savvy customers who SmartyPig is constantly communicating with and collecting critical data
from. SmartyPig is a first mover in the “social money” space that will define the future of saving.
Executives: Bob Weinschenk (Chairman & CEO), Michael Ferrari (Co-Founder & COO), Jon Gaskell (Co-Founder &
President), Sean McMurray (CTO)
Investors: McCombs Enterprises (mccombspartners.com)
Board Members: Doug Gulling (West Bank CFO), Shawn Rosenzweig (SmartyPig Managing Partner), Conrad
James Weaver (VP of Business Dev. for McCombs Enterprises)
Advisory Board Members: Michael Coppola (President, Coppola Enterprises), Bruce Knox (McCombs Enterprises)
Partnerships: DataVision Resources, West Bank, Maritz, Happy Cog
Contacts:
Biz Dev & Sales: Jon Gaskell, Co-Founder, 515-256-2086
Press: Tiffany Spencer, tspencer@smartypig.com, 310-795-1806 |
