Finovate 2009 Video Archives

Finovate returned to Manhattan on September 29, 2009 to once again showcase the best new financial and banking technology innovations from established leading companies and hot young startups.

Handpicked from hundreds, the companies got a mere 7 minutes on stage to demo (no powerpoint allowed) their latest and greatest.

You can view the demo video for Firethorn (Qualcomm) below.

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Firethorn (Qualcomm) | www.firethornmobile.com
HQ Location: Atlanta, Georgia
Company Founded: 2002
Product Being Demoed: Firethorn Mobile Banking Solution Version 4.0
Product Launched: September, 2009
Metrics: N/A

Video

Presenter Profile
How they describe themselves: Firethorn Holdings, LLC, a Qualcomm company (Nasdaq: QCOM), is the crucial link in the emerging mobile commerce ecosystem. As a pioneer in mobile banking, Firethorn is transforming the traditional wallet into a streamlined, efficient and protected mobile revenue channel that will bridge relationships among financial institutions, retailers, wireless carriers and consumers. Firethorn’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go.

What they think makes them better:

  • Preloaded Applications: Partner companies gain the highest brand visibility and discoverability with the only preloaded application available in the industry
  • Marketing Support: Partners can expand user adoption through Firethorn’s exclusive and unprecedented cooperative marketing program.
  • End-to-End Customer Support: Only Firethorn provides a complete customer support program with a fully customized communications plan and ongoing training.
  • Secure Application Hosting: Multiple security layers combined with ease-of-use help protect ensure the privacy of customer data with a user-friendly experience.
  • Access to Future Functionality: By eliminating the complexity of multiple relationships in a secure platform and enhancing targeted consumer reach, Firethorn has created a future path to remote and point-of-sale payments, as well as ticketing, coupons and money transfers.
  • Global Reach: Firethorn’s parent company’s global market presence and industry-proven reputation open the door to new markets for Firethorn’s strategic vision.

Executives: Tripp Rackley (CEO), Rod Dir (COO), Jeff Hodges (CFO), Derek Porter (CTO), David Vigil (SVP), Brad Slutsky (General Counsel), Ben Ackerman (VP, Business Development)

Customers: Synovus, BancorpSouth, Arvest, America First, USAA, SDCCU, BECU, Wachovia, SunTrust, Regions

Partnerships: AT&T, Verizon Wireless, FTPS, Fundtech, Mastercard

Contacts:
Biz Dev: Frank Young, Sr. Director, Bus. Dev., fyoung@qualcomm.com
Sales: Fred Wallace, Sales Engineer, fwallace@qualcomm.com
Press: Kelly Harviel Buday, Director, Marketing, kbuday@qualcomm.com, 678-978-5429

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Organizers
Finovate events are organized by Online Financial Innovations which also publishes the well-known research publication
Online Banking Report and the popular blog NetBanker.
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