How they describe themselves: There is no One-Size-Fits-All solution for enterprise financial services applications.
Different customers have diverse financial needs. Yet today, most financial services organizations are unable to
translate valuable customer data into personalized user experiences. The Backbase Next-Generation Portal for
Financial Services provides highly-personalized online experiences to delight customers and achieve eBusiness
goals. Organizations can target branding, content, applications, and financial tools to customers based upon
specific profiles or preferences. Customers can even refine their own online experience through unparalleled
levels of user personalization. With Backbase Next-Generation Portal, you are no longer forced to offer
One-Size-Fits-All. Instead, you can provide My-Size-Fits-Me solutions.
What they think makes them better: Financial services organizations are struggling to provide the personalized
online experiences that consumers expect and demand today. Failure to evolve the online experience to keep pace
with rapidly changing consumer needs places organizations at a decided competitive disadvantage. With Backbase
Next-Generation Portal, organizations can very quickly introduce targeted content, delightful user experiences,
and unparalleled levels of user personalization that are all tailored to the needs of each specific customer. Since
Backbase easily overlays existing applications and systems, releases are rapid and iterative without requiring costly,
time-consuming backend re-architecture efforts. eBusiness goals are met in weeks, not months or years.
Executives: Jouk Pleiter (CEO and Co-Founder), Gerbert Kaandorp (CTO and Co-Founder), David Singh (VP of
Strategic Accounts)
Customers: Key Financial Services: ABN Amro, AIG, CIBC, Federal Reserve Bank of New York,
Grupo Santander, ING, Mapfre, Nationale Nederlanden, Norwich Union, Saxo Bank, Vanguard, and Visa.
Other key customers include: EMC, General Motors, Heineken, KPN, Motorola, Nokia, NXP, Philips, Raytheon, Telus etc.
Contacts: Biz Dev, Sales and Press: David Singh, VP of Strategic Accounts, david@backbase.com, 415-297-0120 |
