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Presenter Profile:

How they describe themselves: Leveraging deep roots in banking and technology, the Truaxis team created StatementRewards, the industry’s first purchase-based services platform. The platform helps financial institutions increase loyalty and top-of-wallet card usage by delivering personalized, purchase-based services to customers directly within the trusted bank environment. Flexible integration options allow financial institutions to launch quickly with a single line of Javascript, while also offering the flexibility of an API-based integration.

How they describe their product/innovation: Truaxis, formerly named BillShrink, debuts Purchase Insights at FinovateFall 2011. This StatementRewards enhancement provides the industry’s first social benchmarking for consumers. Detailed transaction summaries will use merchant, category and location data to give users insight into their spending and how it compares with their preferred social groups. Purchase Insights integrates directly within the bank’s existing online and mobile interfaces and is completely free to users without any setup. In turn, banks need zero additional integration to offer StatementRewards to their customers.

Contacts:

Bus. Dev.: Casey Newton, VP Sales, casey@truaxis.com, 415-322-8475
Press: Matthew Mirandi, Press Relations, pr@truaxis.com, 917-338-4933