FinovateFall 2011 Video Archives >> Swipely


Website: www.swipely.com
Blog: blog.swipelyworks.com
HQ Location:
Providence, RI
Company Founded: August 2009
Product Being Demoed: Swipely Loyalty Platform
Product Launched: Our service launched in Q1 of 2011 with significant new features added in Q3 of 2011.
Metrics: Approximately 25 employees, raised $8.5 million, over 100 merchant customers




Presenter Profile How they describe themselves: Swipely’s market-leading platform helps local merchants succeed by helping them understand, retain, engage and acquire customers. Swipely's solution uses the credit or debit cards consumers already have, so there's never any coupon to cut, voucher to buy or loyalty card to forget. Consumers earn automatic cash-back rewards when shopping at local merchants, including loyalty points good towards rewards on future visits.

How they describe their product/innovation: The Swipely loyalty platform offers merchants an easy way to create dynamic, customized rewards programs linked to their customers' existing credit or debit cards.  The Swipely merchant portal gives participating merchants unprecedented insights into customer shopping behavior and offers a powerful way to segment and engage with customers based on RFM (recency, frequency, monetary value) profiles. Consumers use Swipely to discover, track and earn cash-back rewards at their favorite places to shop.

Key Executives: Angus Davis (CEO & Founder), Bari Harlam (CMO), Jonathan DiOrio (VP Business Development), Dr. Anthony Accardi (PhD, VP of Engineering), Joe Pignato (CFO)

Key Board Members: Danny Rimer (Partner, Index Ventures), Josh Kopelman (Partner, First Round Capital), Reid Hoffman (Board Observer & Partner, Greylock Partners)

Key Investors: Index Ventures, First Round Capital, and Greylock Partners. Other investors include: Chris Sacca, Keith Rabois, Ron Conway, Anton Commissaris, Lee Hower, Charles Moldow, Alfred Lin, and Emil Michael.

Contacts:
Bus. Dev.: Jonathan DiOrio, VP Business Development, jonathan@swipely.com, 415-602-9387
Press: Bari Harlam, CMO, bari@swipely.com
Sales: Matt Oley, VP Sales, mattoley@swipely.com

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