FinovateFall 2011 Video Archives >> Plastyc


Website: www.plastyc.com
Blog:
www.plastyc.com/blog
HQ Location:
New York, NY
Company Founded: 2006
Product Being Demoed: Turning saving into a habit: automated, high-reward savings built into prepaid card accounts.
Product Launched: UPside Card (2007), iBankUP (2009)
Metrics: 300K accounts opened, 10 employees, $7M raised so far




Presenter Profile How they describe themselves: We deliver premium banking at everyone's fingertips. Plastyc provides PC+Mobile access to FDIC insured depository accounts linked to a Visa prepaid card with on-demand paper checks and a cash-back reward program. Customers are both the traditionally under-banked and youth (teens and students).

How they describe their product/innovation: Savings service allowing account holders to set money aside for a rainy day or for specific future purchases with exceptional rewards. Saving is easily turned into a habit thanks to automated daily, weekly or monthly deposits. No new account needs to be opened: the savings account resides right inside an existing prepaid card account.

Key Board Members: Mike Harris (Partner, CoreVC), Eric Di Benedetto (Principal, ActiveStarts), Robb Wilmot (super-angel), Patrice Peyret (CEO)

Key Investors: Core VC, affiliated with CFSI (www.corevc.com)

Key Partnerships: Visa, MetaBank, FIS, Savvis, DataArt

Key Customers: Individual users across all 50 states

Contacts:
Bus. Dev. & Sales: Patrice Peyret, patrice.peyret@plastyc.com, 415-203-2650
Press: Lynda Radosevich, lyndajradosevich@yahoo.com

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