| How they describe themselves:
Bobber Interactive provides the most engaging, relevant financial tools serving the $200B under-banked Gen Y market. Financial partners benefit from cost-efficient acquisition, sustained loyalty, and increased wallet share. Bobber integrates the most effective social engagement mechanics for marketing to, motivating and retaining Gen Y around their financial products. Bobber’s technology is architected to leverage the unique ecosystem of Facebook for low-friction acquisition, social collaboration, and rich experiences tailored to users’ Facebook data. Bobber’s technology is extensible to multiple platforms and financial products, representing a profound shift in how Gen Y relates to their money.
How they describe their product/innovation: GoalCard is a cash management tool that simplifies daily spending, provides real-time budgeting, and incentivizes goal achievement. Cardholders engage in a highly interactive debit loyalty and cash-back rewards program grounded in their personal savings goals. GoalCard’s engagement engine and accelerated feedback loops drive a dynamic relationship across cardholder “save-spend” transaction activity. GoalCard is integrated within Facebook to amplify the social and viral user experience, publicly vesting cardholders in their own success. GoalCard’s platform deliberately reinforces behavior critical to a sustainable card program (viral acquisition, time to initial load, direct deposit, spending mix, dormancy response time, fraud profiling).
Key Executives: Eric Eastman (CEO), Scott Dodson (COO), John Bito (CTO)
Key Board Members: Brad Goldberg (CEO, PEAK6 Online), Eric Eastman (CEO, Bobber Interactive), Scott Dodson (COO, Bobber Interactive)
Key Investors: PEAK6 Investments, L.P., Dove Capital Partners LLC, independent angel investors
Key Advisory Board Members: David Dove (Managing GP, Dove Capital Partners LLC), Rob Goldman (CEO, Threadsy), Derin Bluhm (CIO, Seattle Financial Group), Steve Eastman (President, Target.com), Scott Rigby (President, Immersyve)
Key Partnerships: PEAK6 Investments, L.P., Plastyc Inc.
Contacts:
Bus. Dev.: Eric Eastman, CEO, eric@bobberinteractive.com
Press & Sales: Scott Dodson, COO, scott@bobberinteractive.com |
