FinovateFall 2011 Video Archives

On September 20 and 21, FinovateFall 2011 returned to Manhattan with a two-day showcase of dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies.

Handpicked from hundreds, the companies got a mere 7 minutes on stage to demo (no powerpoint allowed) their latest and greatest.

You can view the demo video for Balance Financial below.

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Balance Financial | www.balancefinancial.com | www.balancefinancial.com/blog
HQ Location: Bellevue, WA
Company Founded: May 2004
Product Being Demoed: Balance Essential
Product Launched: September 2011
Metrics: $1.5M Series A completed in July 2011, 14 employees.

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Presenter Profile
How they describe themselves: Personal finance stresses most people out. For many, it is just another chore that gets minimal attention. Free, do-it-yourself financial tools don't work for most people either. Our team believes an alternative should exist in personal finance that delivers an affordable, professional service much like with tax preparation and financial advisory services. For those who are tired of tracking down bills, worried about missing payments and stressed over out-of-date spending reports, Balance is a place where you can have your financial chores managed for you.  With Balance, you get less stress, better results, professional support and everything in one place.

How they describe their product/innovation: Balance is innovative by leveraging technology to create service-based alternatives for dealing with daily financial chores. Balance uses highly automated financial tools and a nationwide network of professionals to manage your personal finances for you. At Finovate, our team will present a new $39.95 per month package focusing on reporting and filing. To go along with our core bill management capabilities, our new Essential package features account aggregation and expense tracking tools along with the ability to have your bookkeeper create custom spending reports. Also, look for our photo bill pay mobile app also with video chat.

Key Executives: Devin Miller (CEO), Bassam Saliba (CTO), John YII (CIO), David Haner (Director of Engineering)

Key Investors: Crosslink Capital (www.crosslinkcapital.com), VFormation (www.vformation-sf.com)

Key Advisory Board Members: Dan Thomas (Mindful Insights), Anu Pathria (Correlation Ventures)

Key Partnerships: Wells Fargo, ORCC, Yodlee

Key Customers: Balance serves individuals and families in the US. We also have a professional suite of products catering to CPAs, bookkeepers and financial advisors.

Contacts:
Bus. Dev., Press & Sales: Devin Miller, CEO, devin@balancefinancial.com, 425-458-4400

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Organizers
Finovate events are organized by Online Financial Innovations which also publishes the well-known research publication
Online Banking Report and the popular blog NetBanker.
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