FinovateFall 2010 / Backbase
Presenter Profile:
How they describe themselves: Backbase exists to create compelling user interfaces that solve today’s eBusiness problems. We combine advanced technology with major agency-level design expertise to create unique online customer engagement platforms for any bank, no matter what IT investments they’ve made to date. Our next-generation portal solutions fuel eBusiness revenues, foster online customer communities, and increase brand loyalty.
What they think makes them better: Most online banking experiences are stuck in the past. To succeed in today’s Web 2.0 world, where banking customers expect dynamic online experiences, all financial institutions must make their online experience their primary competitive tool. Backbase Portal empowers eBusiness executives to attract and retain customers, while achieving improved customer touch-points.
Contacts:
Bus. Dev. & Sales: David Singh, VP of Strategic Accounts, david@backbase.com, 415-297-0120
Press: Danica London, Marketing Manager, North America, danica@backbase.com , 415-896-6020 x 105
Website: www.backbase.com
HQ Location: San Francisco, CA
Company Founded: 2003
Product Being Demoed: Backbase Portal, with Live Assist
Product Launched: October 2010
Metrics: Backbase is privately funded and employs over 100 employees with offices in San Francisco and Amsterdam.
- Key Executives
Jouk Pleiter (CEO and Co-Founder), Gerbert Kaandorp (CTO and Co-Founder), David Singh (VP of Strategic Accounts)
Key Stats
- Key Customers
Most online banking experiences are stuck in the past. To succeed in today’s Web 2.0 world, where banking customers expect dynamic online experiences, all financial institutions must make their online experience their primary competitive tool. Backbase Portal empowers eBusiness executives to attract and retain customers, while achieving improved customer touch-points.