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At Tuesday's second annual FinovateEurope, 35 companies laid it on the line with in the grueling 7-minute demo format plus a day of networking in the old London fish market on the Thames.

For the first time ever, and much to our astonishment, every demo finished at or under the time limit. Thankfully, we never had to hear the bell signifying that time is up.

At the end of the last demo, eligible audience members (note 1) voted for their 3 favorite demos (note 2). All 35 companies received votes (employees of presenting companies cannot vote), but 4 stood out in the vote tally (alphabetic order):   

• Cardlytics (with Aimia) showed its in-statement ad platform and management tools (demo recap)
  
  
• Dynamics which launched it's "chip and choice" card for
  the chip & pin world (demo recap)
  
  
• eToro which launched its crowd-sourced "guru finder"
  to help located traders to follow/copy (demo recap)
  
  
• Nutmeg launched an investment service focused around the needs
  of the everyday investor (demo recap)

Dynamics and eToro are previous Best of Show winners. You can read our live blog posts on each demo now. And in 2 or 3 weeks we'll have the full demos available at Finovate.com.

Thanks to everyone who attended and presented. We are truly humbled by the support from the European financial community and we are already making plans for the 2013.

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Notes on methodology:
1. Only audience members NOT associated with demoing companies were eligible to vote. Finovate employees did not vote.   
2. Attendees were encouraged to note their favorites as the day went on and choose 3 favorites from just the demos of that day. Ballots were turned in at the end of the last demo session each day. 
3. The exact written instructions given to attendees: "Please rate (the companies) on the basis of demo quality and potential impact of the innovation demoed. Note: Ballots with more than three companies circled will not be counted." 
4. The four companies appearing on the highest percentage of submitted ballots were named Best of Show.

In the last presentation before lunch, Dynamics demonstrated its secure, battery powered credit card:

"Chip & Choice is intended for the EU and other markets that utilize EMV (~85% penetration in EU). The battery-powered card has multiple "chips" including a central processing chip and a secondary "EMV" chip. The applications are loaded in a central "chip." Based on what button a user pressed on the card, the appropriate application is provided to the secondary "chip." Thus, the POS reader believes the card is a single-application card when, in fact, the card is a multiple application card."

Product Launched: Currently in trials

Presenting Jeff Mullen (CEO)

"This step is an important milestone for Dynamics. Card issuers have acknowledged the importance of our technology to empower customers with choice at the point of sale. Dynamics is very pleased with the growing roster of leading issuers that have endorsed and adopted our next-generation magnetic stripe technology."

• Here we go, Finovate number 10 starts in 10 minutes. Lots of cool tech coming! Follow the #finovate hashtag for next 2 days.

• Weemba is launching a "reverse lending" system that puts borrowers in control. Only lenders they authorize can contact them. Link

• Demyst.Data is launching a lender predictive analytics system to grow portfolios through better segmentation. Link

• Google is showing its new Advisor  that is designed to improve the search experience for mortgages, credit cards, etc. Link

• Google is showing how you can easily compare terms and conditions. It is inviting banks to talk to them to participate. 

• Betterment is launching goal-based investing to its simple investing platform. Link

• Betterment is showing how to create multiple goals with different asset allocations. This is a great, understandable investment UI.

• Segmint is launching SegmintSocial, a platform for financial institutions to interact with customers on Facebook. Link

• Segmint is demoing a bank dashboard and live chat-like user interface to engage customers in Facebook. 

• Kabbage is debuting its SocialKlimbing system that uses social activity as part of the credit evaluation process. Link

• That's it-- FinovateFall is a wrap...see you in the networking hall!

"Chip & Choice is intended for the EU and other markets that utilize EMV (~85% penetration in EU). The battery-powered card has multiple "chips" including a central processing chip and a secondary "EMV" chip. The applications are loaded in a central "chip." Based on what button a user pressed on the card, the appropriate application is provided to the secondary "chip." Thus, the POS reader believes the card is a single-application card when, in fact, the card is a multiple application card. 

In doing so, Dynamics solves the POS software fragmentation issue that has crippled innovation in the EU for decades, thus finally enabling customer driven choice at the point-of-sale. A card-programmable magnetic stripe is also included, as 100% of EU readers read magnetic stripes and 15% of EU readers only read magnetic stripes"

We're pleased to announce that the demo videos from FinovateFall 2010 are now available for free download (or immediate consumption) from the Finovate archives.

This fall's NYC conference showcased 56 handpicked companies doing 7-minute demonstrations (no slides allowed) of their latest technology innovations to a sold-out audience of 650 financial & banking executives, venture capitalists, press, analysts and entrepreneurs.

Check out these cutting-edge ideas in financial, banking, payments, mobile, lending, investing and security technologies today for inspiration and your next edge on the competition! 

Eric Mattson is CEO of Online Financial Innovations, the parent company of NetBanker, Online Banking Report and the Finovate Conference Series. He can be reached at eric@netbanker.com.

It was an incredible two days in NYC (Oct. 4&5) as we witnessed 56 new products, services, and features debut on the big stage. Of 56 live demos, there were a few slow connections, an occasional timeout, a missed download or two, and a few lost seconds waiting for mobile screens to refresh, but only one that we had to completely restart. So, overall it went very smoothly.

And the packed house had a great time, found a number of things they could take back to their own companies, and made some great connections (at least that's what they told me anyway).

At the end of each day, attendees voted on three "Best of Show" demos from the 28 just seen. Then, at the end of the conference, we ranked all 56 companies based on this audience vote (see notes). The top seven were named Best of Show.

Every company that presented was named Best of Show by some portion of the audience. But the ones that ended on top are as follows (in alphabetic order):

Congratulations! And thanks to everyone that presented, sponsored, attended and followed the #finovate tweets. If I ever recover, I look forward to writing more about where this is all headed.

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Notes on methodology:
1. Only audience members not associated with demoing companies were eligible to vote. Finovate employees did not vote.  
2. Because a different number of ballots was cast each day, we ranked the demos based on the percentage of ballots voting for each presenter. 
3. The exact written instructions given attendees:
"Please rate (the companies) on the basis of demo quality and potential impact of the innovation they demoed. PLEASE CIRCLE ONLY THREE"