Geezeo, a provider of online financial management tools (OFM), has experienced striking growth this summer. The three-year-old company provides financial tools along with social and mobile banking tools that can be white-labeled by banks and credit unions. Chief Marketing Officer Bryan Clagett calls their combination, "engagement banking."
Several large credit unions were already customers as a flurry of new clients signed on in recent weeks. Geezeo's product appeals especially to credit unions, as it enhances the social, community and trust aspects of customer interactions with their financial institution. (View the announcement of the partnership with Vantage Credit Union from Netbanker here).
Timeline: Geezeo's growth spurt
July 9, Picatinny Federal Credit Union, New Jersey, signs, adding 16,600 members and $275 million in assets.
July 13, Dominion Credit Union, Virginia: 21,000 members and assets of more than $220 million.
July 20, SCE Federal Credit Union, California 42,000 members and $425 million in assets.
July 30, 1st Advantage Federal Credit Union of Virginia, 60,000 members and assets of $500 million.
Aug 19, SunCoast Credit Union, a credit union for Florida teachers: 500,000 members and assets of $5.2 billion.
The list amounts to more than 600,000 credit union customers with access to Geezeo's OFM and mobile banking. Several credit unions are considering adding the service soon, according to Clagett. (See images below for examples of the platform once implemented.)
Geezeo is walking their talk, actively involved in promoting the future of social banking. They recently co-sponsored the book launch of Bank 2.0 by Brett King.
Geezeo's engagement-based marketing to credit unions is another example of financial innovation from a Finovate alum company. If you have an example of unique innovation in the finance/banking industry, email us at blog@finovate.com.









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