Each month we survey the Web-traffic performance of our alums, using data from Web-analytics company Compete to review the 132 sites they operate. (Our review for the previous month is available here.)
Out of 105 sites with data available (see note 1), 44 (42%) had more than 10,000 unique U.S. visitors in March 2010 (see table #1, below), up from 42 last month. Of the 105, only seven (7%) had fewer visitors than in the previous month and 25 (24%) saw a decline year-over-year.
Notable successes:
- Mint saw the most unique U.S. visitors in March, with more than 1.6 million hits.
- Expensify saw impressive month-over-month growth, with more than three times as many visitors.
- BillShrink and Credit Karma (including its Sears site) both saw traffic double year over year.
While the top six positions remained unchanged between January and February, March brought several changes. Previous monthly leader FiLife has dropped to number five, being replaced at the top by Mint. BillShrink joined the top five for the first time this year, rising from seventh to fourth. Motley Fool CAPS and Digital Insight both rose on the list, while Credit.com and Credit Karma fell one place.
#1. Finovate alumni with more than 10,000 unique U.S. visitors in March 2010
| Rank | Previous rank | Company | Unique visitors: March 2010 | Unique visitors: March 2009 | Change over previous year | Unique visitors: Feb. 2010 | Change over previous month |
| 1 | 2 | 1,610,000 | 1,040,000 | 55% | 1,110,000 | 45% | |
| 2 | 3 | 837,000 | 1,290,000 | (35%) | 769,000 | 9% | |
| 3 | 4 | 580,000 | 801,000 | (28%) | 576,000 | 1% | |
| 4 | 7 | 479,000 | 204,000 | 2.4x | 239,000 | 2.0x | |
| 5 | 1 | 463,000 | 336,000 | 38% | 1,530,000 | (70%) | |
| 6 | 5 | 353,000 | 428,000 | (18%) | 344,000 | 3% | |
| 7 | 6 | 346,000 | 207,000 | 67% | 335,000 | 3% | |
| 8 | 12 | 175,000 | 202,000 | (13%) | 101,000 | 73% | |
| 9 | 8 | 170,000 | 345,000 | (51%) | 162,000 | 5% | |
| 10 | 11 | 169,000 | 153,000 | 10% | 133,000 | 27% | |
| 11 | 9 | 149,000 | 793,000 | (81%) | 145,000 | 3% | |
| 12 | 13 | 112,000 | 34,500 | 3.3x | 97,400 | 15% | |
| 13 | 19 | 107,000 | 115,000 | (7%) | 78,800 | 36% | |
| 14 | 14 | 107,000 | 49,300 | 2.2x | 96,600 | 11% | |
| 15 | 15 | 104,000 | 140,000 | (26%) | 92,800 | 12% | |
| 16 | 16 | 102,000 | 123,000 | (17%) | 89,500 | 14% | |
| 17 | 18 | 101,000 | 433,000 | (77%) | 82,800 | 22% | |
| 18 | 10 | 92,300 | N/A | N/A | 139,000 | (34%) | |
| 19 | 17 | 89,900 | 109,000 | (18%) | 85,700 | 5% | |
| 20 | 21 | 81,300 | 121,000 | (33%) | 51,100 | 59% | |
| 21 | 20 | 66,600 | 60,100 | 11% | 66,000 | 1% | |
| 22 | 35 | 63,300 | 11,200 | 5.7x | 17,800 | 3.6x | |
| 23 | 25 | 54,100 | 40,700 | 33% | 37,000 | 46% | |
| 24 | 22 | 50,000 | 65,600 | (24%) | 45,800 | 9% | |
| 25 | 27 | 44,400 | 86,400 | (49%) | 25,200 | 76% | |
| 26 | 30 | 37,400 | 66,900 | (44%) | 22,000 | 70% | |
| 27 | 23 | 34,800 | 55,200 | (37%) | 45,200 | (23%) | |
| 28 | 33 | 32,800 | 31,300 | 5% | 19,300 | 70% | |
| 29 | 27 | 32,500 | 124,000 | (74%) | 25,400 | 28% | |
| 30 | 41 | 31,700 | 4,300 | 7.4x | 11,300 | 2.8x | |
| 31 | 24 | 31,500 | N/A | N/A | 39,600 | (20%) | |
| 32 | 34 | 30,900 | 14,000 | 2.2x | 19,200 | 61% | |
| 33 | 36 | 27,200 | 20,100 | 35% | 17,200 | 58% | |
| 34 | 37 | 24,600 | 25,400 | (3%) | 16,500 | 49% | |
| 35 | 38 | 21,200 | 29,400 | (28%) | 15,000 | 41% | |
| 36 | 29 | 19,100 | 51,500 | (63%) | 22,900 | (17%) | |
| 37 | 39 | 19,100 | 61,900 | (69%) | 14,600 | 31% | |
| 38 | 32 | 17,700 | N/A | N/A | 20,400 | (13%) | |
| 39 | 40 | 17,500 | 9,960 | 76% | 13,600 | 29% | |
| 40 | 43 | 16,500 | 6,500 | 2.5x | 7,620 | 2.2x | |
| 41 | 31 | 15,500 | 15,800 | (2%) | 21,100 | (27%) | |
| 42 | 45 | 12,800 | 56,900 | (78%) | 7,470 | 71% | |
| 43 | 59 | 10,500 | 17,400 | (40%) | 4,230 | 2.5x | |
| 44 | 44 | 10,100 | 20,300 | (50%) | 7,500 | 35% | |
|
| Totals: | 44 Companies | 6,950,000 | 7,780,000 | (11%) | 6,800,000 | 2% |
Source: Compete.com, April 15, 2010
#2. Finovate alumni with year-over-year growth of at least 5,000 U.S. visitors
| Rank | Company | Unique visitors: March 2010 | Unique visitors: March 2009 | Increase in number of visitors | Change |
| 1 | 1,610,000 | 1,040,000 | 570,000 | 55% | |
| 2 | 479,000 | 204,000 | 275,000 | 2.4x | |
| 3 | 346,000 | 207,000 | 139,000 | 67% | |
| 4 | 463,000 | 336,000 | 127,000 | 38% | |
| 5 | 92,300 | N/A | 92,300 | N/A | |
| 6 | 112,000 | 34,500 | 77,500 | 3.3x | |
| 7 | 107,000 | 49,300 | 57,700 | 2.2x | |
| 8 | 63,300 | 11,200 | 52,100 | 5.7x | |
| 9 | 31,700 | 4,300 | 27,400 | 7.4x | |
| 10 | 30,900 | 14,000 | 16,900 | 2.2x | |
| 11 | 169,000 | 153,000 | 16,000 | 10% | |
| 12 | 54,100 | 40,700 | 13,400 | 33% | |
| 13 | 16,500 | 6,500 | 10,000 | 2.5x | |
| 14 | 8,780 | N/A | 8,780 | N/A | |
| 15 | 17,500 | 9,960 | 7,540 | 76% | |
| 16 | 27,200 | 20,100 | 7,100 | 35% | |
| 17 | 7,500 | 820 | 6,680 | 9.2x | |
| 18 | 7,930 | 1,380 | 6,550 | 5.8x | |
| 19 | 66,600 | 60,100 | 6,500 | 11% | |
| 20 | 9,150 | 3,000 | 6,150 | 3.0x |
Source: Compete.com, April 15, 2010
Notes:
1. We reviewed 132 unique sites. Data was unavailable for 27 sites because they had been acquired, were no longer available online, or had active sites that were not covered by Compete for various reasons, including some that were not U.S. domestic companies.
2. At larger companies we tried to measure traffic to the sub-domain most closely aligned with the Finovate demo, e.g., www.checkfree.fiserv.com. Also, searscreditscore.com, a private-label site supported by Credit Karma, and Money Island, a new BancVue site, have been added to the list.
3. Numbers have been rounded to three significant digits.
4. The charts include companies that did not have measurable traffic in February 2009, indicated by a N/A.
5. Compete draws its information from the online activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic, and may undercount at-work usage.
Leave a comment