Since many Finovate alums compete in the online space, one measure of their success is the number of unique website visitors. Using traffic data from web-analytics company Compete, we reviewed visitor numbers for the 100+ companies that have demoed at Finovate.
Out of 104 sites, 44 (42%) had more than 10,000 unique visitors last month (see chart #1, below). Of those, 25 (57%) had more visitors than a year ago. Overall, 51 (49%) had traffic increases, with 37 (36%) more than doubling. There were 27 (26%) company sites that gained more than 5,000 visitors over the year (chart #2).
Notable traffic increases:
- FiLife, which has been running full-page ads in its sister company, The Wall Street Journal, moved to the top of the alumni chart, with more than 2.7 million U.S. unique visitors in January, up 16-fold over a year ago.
- Mint, now owned by Intuit, saw a record number of visitors in January, nearly 1.7 million. The company does no outside advertising, so the totals are completely from word of mouth and links on other Intuit sites (see Netbanker post here).
- ThreatMetrix and Home-Account, both went from zero to nearly 200,000 unique visitors, a phenomenal amount of traffic for a financial company in their first year of operation.
1. Finovate Alumni with More than 10,000 Unique US Visitors in Jan. 2010
| Rank | Company | Unique Visitors: Jan. 2010 | Unique Visitors: Jan. 2009 | % Change |
| 1 | 2,740,000 | 174,000 | 16x | |
| 2 | 1,670,000 | 1,060,000 | 58% | |
| 3 | 985,000 | 1,190,000 | (17%) | |
| 4 | 897,000 | 791,000 | 13% | |
| 5 | 444,000 | 397,000 | 12% | |
| 6 | 430,000 | 170,000 | 2.5x | |
| 7 | 309,000 | 371,000 | (17%) | |
| 8 | 237,000 | 85,400 | 2.8x | |
| 9 | 221,000 | 462,000 | (52%) | |
| 10 | 219,000 | 833,500 | (74%) | |
| 11 | 210,000 | 155,700 | 35% | |
| 12 | 188,000 | 1,580 | 120x | |
| 13 | 183,000 | N/A | N/A | |
| 14 | 123,000 | 144,000 | (15%) | |
| 15 | 118,000 | 134,000 | (12%) | |
| 16 | 114,000 | 98,900 | 15% | |
| 17 | 110,000 | 94,000 | 17% | |
| 18 | 108,000 | 210,000 | (49%) | |
| 19 | 107,000 | 34,600 | 3.1x | |
| 20 | 100,000 | 121,000 | (17%) | |
| 21 | 94,500 | 523 | 180x | |
| 22 | 69,200 | N/A | N/A | |
| 23 | 68,000 | 40,400 | 68% | |
| 24 | 66,000 | 29,600 | 2.2x | |
| 25 | 59,300 | 89,000 | (33%) | |
| 26 | 50,200 | 514 | 100x | |
| 27 | 39,300 | 104,000 | (62%) | |
| 28 | 34,400 | 74,900 | (54%) | |
| 29 | 31,100 | 38,900 | (20%) | |
| 30 | 30,100 | 36,300 | (17%) | |
| 31 | 23,700 | 4,890 | 4.8x | |
| 32 | 23,000 | 9,120 | 2.5x | |
| 33 | 23,000 | 72,000 | (68%) | |
| 34 | 22,900 | N/A | N/A | |
| 35 | 22,700 | 5,000 | 4.6x | |
| 36 | 22,200 | 17,100 | 30% | |
| 37 | 18,900 | 22,900 | (17%) | |
| 38 | 18,200 | 18,200 | 0% | |
| 39 | 17,300 | 28,100 | (38%) | |
| 40 | 13,100 | 27,000 | (51%) | |
| 41 | 11,500 | 2,010 | 5.7x | |
| 42 | 11,500 | 21,300 | (46%) | |
| 43 | 11,200 | 8,220 | 36% | |
| 44 | 10,700 | 38,300 | (72%) |
Source: Compete, Feb. 18, 2010
2. Finovate Alumni with Year-over-Year Growth of at Least 5,000 US Visitors
| Rank | Company | Unique Visitors: Jan. 2010 | Unique Visitors: Jan. 2009 | Increase in Number of Visitors | % Change |
| 1 | 2,740,000 | 174,000 | 2,570,000 | 16x | |
| 2 | 1,670,000 | 1,060,000 | 612,000 | 58% | |
| 3 | 430,000 | 170,000 | 260,000 | 2.5x | |
| 4 | 187,000 | 1,580 | 185,000 | 120x | |
| 5 | 183,000 | N/A | 183,000 | N/A | |
| 6 | 237,000 | 85,400 | 152,000 | 2.8x | |
| 7 | 897,000 | 792,000 | 106,000 | 13% | |
| 8 | 94,500 | 523 | 94,000 | 180x | |
| 9 | 107,000 | 34,600 | 72,800 | 3.1x | |
| 10 | 69,200 | N/A | 69,200 | N/A | |
| 11 | 210,000 | 156,000 | 54,000 | 35% | |
| 12 | 50,200 | 514 | 49,700 | 100x | |
| 13 | 444,000 | 397,000 | 47,000 | 12% | |
| 14 | 66,000 | 29,600 | 36,400 | 2.2x | |
| 15 | 68,000 | 40,400 | 27,600 | 68% | |
| 16 | 23,700 | 4,890 | 18,800 | 4.9x | |
| 17 | 23,700 | 4,890 | 18,800 | 4.8x | |
| 18 | 22,700 | 4,980 | 17,700 | 4.6x | |
| 19 | 110,000 | 94,000 | 16,000 | 17% | |
| 20 | 114,000 | 98,900 | 15,100 | 15% | |
| 21 | 23,000 | 9,120 | 13,900 | 2.5x | |
| 22 | 11,500 | 2,010 | 9,490 | 5.7x | |
| 23 | 9,850 | 1,410 | 8,440 | 7.0x | |
| 24 | 8,160 | N/A | 8,160 | N/A | |
| 25 | 8,460 | 2,270 | 6,190 | 3.7x | |
| 26 | 22,200 | 17,100 | 5,110 | 30% | |
| 27 | 5,080 | N/A | 5,080 | N/A |
Source: Compete, February 18, 2010
Notes:
1. We reviewed 133 unique sites. Data was unavailable for 28 sites because they had been acquired, were no longer available online, or had active sites that were not covered by Compete for various reasons, including some that were not US domestic companies.
2. At larger companies we tried to measure traffic to the sub-domain most closely aligned with the Finovate demo, e.g. www.checkfree.fiserv.com.
3. Numbers have been rounded to three significant digits.
4. The charts include companies that did not have measurable traffic in January 2009, indicated by a N/A.
5. Compete draws its information from the online activity of a panel of more than 2 million US Internet users. It is only an estimate of traffic, and may undercount at-work usage.
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